Every year around 50,000 people participate in the New York City Marathon, I wanted to be able to do so by contributing to a good cause and honoring some people close to me who have suffered or passed away from cancer. So I decided to be part of the American Cancer Society team. The goal was to raise a minimum of $3,200 and $1,000,000 as a team.
To involve each potential donor, key chains were made to represent each part of the course: each kilometer of the course is represented by 4 key chains. Each donor would own one of the 250m of the course for every 17€ of donation. The key chains are made from leftover methacrylate sheets of different colors, to give them a new life for a good cause.
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